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At its core, search engine optimization (SEO) relies on a thorough understanding of control: Making strategic maneuvers in areas you can control will influence your success in places you can't—e.g., Google's most recent search engine algorithm.
One tactic can be to provide high-quality, content-rich keywords and phrases your clients are searching for.
Taking steps to optimize ranking factors, and thereby influence your ranking on Google's search engine results pages (SERPs), is the primary goal of natural SEO.
There are, of course, many components of a successful SEO strategy, but real control over your results can come at a premium.
Fortunately, besides content creation, there is another powerful SEO technique you can engineer 100% in your favor: internal linking. It's one of the most crucial—and least understood—SEO strategies a digital marketer can use.
This article serves as a brief guide to building your internal link profile, and it will help you learn link placement strategies, the types of links you should include, and the number necessary to compose a strong link profile and drive better SEO in the process.
What are internal links, and why are they so important?
Like any other link type, internal links are a digital pathway to other online pages: External links connect to pages in another domain; internal links connect the pages within your domain to one another.
Internal links help your human users and artificial crawlers from prominent search engines to navigate your site and locate the content they want to read or index.
These five SEO tactics will maximize your internal linking power
1. Provide links within relevant, valuable content
2. Use natural anchor text
3. Link to (and from) essential and popular pages
4. Link to pages deep within your site structure
5. Use the right number and the right type of links
More Resources on Internal Linking
Continue reading "Five SEO Tactics to Optimize Your Internal-Link Profile" .
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